How to write effective automated email
Lessons learned from Ryan Carson’s How to write awesome automated emails post:
Make the automated email:
- Feel Personal
- Helpful
- Proactive
Make it feel personal
Even if the email is generated by a chunk of code, make the email feel like it was actually sent by a human. Familiar terms like ‘Friend’, ‘Love’ and an informal style achieve this.
Make the email Helpful
An email that explains how to fix the problem and suggests the best course of action is best.
Be Pro-active
Don’t wait for the user to get frustrated and email the support team. Try to anticipate problems a head of time, and write code to fire off an email.
