Mark Suster on The Importance of The Narrative →
The Lessons:
When you speak to crowds – whether 5 or 500 – you need to tell a story. Your speech needs to have a cohesive narrative to it. You need a thesis. You need to speak in human terms. You need emotion. You need to CONNECT.
- Have a thesis from which to build your story
- Have supporting evidence
- Use analogies
- Keep it human
- Reinforce the storyline at the end
