Schappi

Website Credibility guidelines by BJ Fogg

1. Design your website so it looks professional (or as appropriate for your site’s purpose).
2. Make it easy to verify the accuracy of the information on your site.
3. Show that there’s a real organization behind your site.
4. Highlight the expertise in your organization and in the content and services you provide.
5. Show that honest and trustworthy people stand behind your site.
6. Make it easy to contact you. Make your site easy to use – and useful.
7. Update your site’s content often (at least show it’s been reviewed recently).
8. Use restraint with any promotional content (e.g., ads, offers).
9. Avoid errors of all kinds, no matter how small they seem.

Notes