Schappi

Tips I've picked up along the way.

September 4, 2011 at 4:40am
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Copywriting tips to drive up sales →

Copywriting for Products: 

1) Hit them at the heart: 

“a skilled copywriter will paint a picture of what life will be like when you buy the featured product.”

2) Talk benefits not features: 

“A great way to convert features to benefits is to play the ‘so what?’ game.”

3) Use dynamic language:

“Replace dull, passive words with exciting, dynamic alternatives to draw readers into your copy.” 

4) You don’t have to keep it short – just keep it relevant.